Marketing Your DJ Business
Marketing Your DJ Business

Being a DJ is a lot of hard work, especially if you want to operate on your own rather than being stuck in the same club every night. While that can be a great way to start, once you have chosen to launch your own DJ business, you will need to look at the industry in a whole new way. Though the club owners handle the lion’s share of marketing for their events, you will now need to have marketing experts on your side to help with your promotions.

No matter how great you are, poor marketing will have a dramatically negative impact on your business. However, the right marketing can help even a mediocre DJ maintain their business. Of course, it is much easier to generate positive buzz if you have the skills to back up the marketing claims. If you are not comfortable with your expertise in the field, you should hone up your skills before putting your name out there. Otherwise, you will have to work hard and spend a lot of cash to bury the negative press and push the right image.

Consider Calling In Help

In order to properly market your business, you should find marketing experts who work in your city. Though you can find ones that will charge less money, they will also be less effective at promoting your work. Someone overseas, or even in another state, will simply not have the knowledge and resources available to properly communicate with your desired customer base. A local will know the lingo, popular events and other factors that will help grab attention to your DJ business.

It is important that you know what type of DJ work you want to focus on before you start the company. Do you want to work with couples intending to wed, birthday celebrants and the like, or are you more into the late night party scene? The answer to this question is essential to your marketing, and you should be able to tell the marketing team you hire about your vision in a clear and precise manner. Otherwise, you could end up with unintended results, such as folks contacting you for their club-like events when your tunes and skills have been honed for upscale weddings and similar events. Of course, you should have a massive selection of music for potential consumers to choose from.

The Right Marketing Firm

In addition to being from your area, the marketing team that you hire should have experience with businesses similar to yours. For instance, an SEO agency with strictly legal and medical clientele might not be the right choice to promote your company, no matter how competent their work has been in these areas. Find a marketing firm that has worked with service-based customers and make sure to ask for references.

Some people make the mistake of thinking that they don’t need to check out references since the person was willing to supply them. However, this can be a big mistake. You might discover that the marketer was gambling that you wouldn’t check on the sites or that they were not actually the ones who did the work. Another potential scenario is that the marketer was oblivious to the dissatisfaction of their customer and you will get an earful about how poor their service was.

Once you have done these things, you should choose a marketer who provides realistic expectations for a competitive price. If someone is considerable cheaper or more expensive than others with similar promises, something is likely amiss. With good marketing, you will be well on your way toward DJ success!

http://www.studiodelphin.com/wp-content/uploads/2017/08/bigstock-Paper-sheet-with-text-MARKETIN-181402771-1024x683.jpghttp://www.studiodelphin.com/wp-content/uploads/2017/08/bigstock-Paper-sheet-with-text-MARKETIN-181402771-150x150.jpgAlex FigueroaDJ Businessgrowing your DJ business,marketing your dj businessBeing a DJ is a lot of hard work, especially if you want to operate on your own rather than being stuck in the same club every night. While that can be a great way to start, once you have chosen to launch your own DJ business, you will...DJ Delphins Professional DJ Blog